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Saturday, 28 December 2013

Android App Revenue Report using Admob Ad Network

Following is the detailed information about my 5 Android apps earning/revenue. I published the first 3 apps from the following apps on 4th of September 2013 and 1 at the end of September 2013 and 1 in Oct 2013.
  1. "Tap Ball"
  2. "Top Unit/Currency Converter"
  3. "Call & SMS Kidnapper"
  4. "Super Search"
  5. "Crush Crazy Balls"
All my work is published under "Simple Game Studios Pakistan" as company name. Now my all apps are on Admob. I used "Airpush" and "Mobfox" at the start and in between as well but they are all fake things.You
will never get 4-5$ ecpm and also fill rate which they provide is even worse than that of Admob.

Following is detailed report about earning from 4th of September-27th of December month by month. The main idea of this whole article is to provide new Android Developers with each bits and piece about Android and Ads network earnings.

September 2013:
September 2013 was the starting month for me. In the first week I published 3 Apps and then in the later half of this month I published "Super Search" . Overall revenue, ecpm, fill rates stats were as shown below:
So, overall I earned 14$ from total 25,850 impressions at the average ECPM rate of 0.54$. For this month apps active & total installs ratio was as follow:




  • "Tap Ball" 159-478
  • "Top Unit/Currency Converter" 232-492
  • "Call & SMS Kidnapper" 66-326
  • "Super Search" 101-272
  • "Crush Crazy Balls"

  • October 2013:
    In October 2013 I published "Crush Crazy Balls" thats was somewhat copy of Tap Ball . Overall revenue, ecpm, fill rates stats were as shown below:

    So, overall I earned 42$ from total 50,449 impressions at the average ECPM rate of 0.88$. After this month apps active & total installs ratio was as follow:




  • "Tap Ball" 236-940
  • "Top Unit/Currency Converter" 382-934
  • "Call & SMS Kidnapper" 72-659
  • "Super Search" 250-1130
  • "Crush Crazy Balls" 87-251

  • November 2013:
    In November 2013 I published only few updates for all apps, tried other ads network as well but at the end have to switch back to Admob. Overall revenue, ecpm, fill rates stats for this month were as shown below:

    So, overall I earned 18$ from total 32,958 impressions at an average ECPM rate of 0.55$. After this month apps active & total installs ratio was as follow:
    • "Tap Ball" 282-1291
    • "Top Unit/Currency Converter" 385-1220
    • "Call & SMS Kidnapper" 55-841
    • "Super Search" 285-1749
    • "Crush Crazy Balls" 132-580
    December 2013:
    In Dec 2013 I published only few updates for all apps and shifted "Crush Crazy Balls" from Mobfox back to Admob. Overall revenue, ecpm, fill rates stats for this month were as shown below:

    So, overall I earned 23$ from total 32,416 impressions at an average ECPM rate of 0.71$. After this month apps active & total installs ratio was as follow:
    • "Tap Ball" 356-1757
    • "Top Unit/Currency Converter" 419-1425
    • "Call & SMS Kidnapper" 62-1006
    • "Super Search" 346-2285
    • "Crush Crazy Balls" 223-1041
    So far I have made total of 96$ from all four months. My active install ratio to total install so far is 18% which is far below. It should be atleast around 30% by now i.e. after 4 months.

    During this period of 4 months I also tried bit of luck with ad refresh time and it provided me bit high ecpm on certain occasions. I have tried things with values as high as 110 seconds for ad refresh rate. For the month of December 2013 these values remained in range between 30-40 seconds for all apps.
    Another thing which I have learned is that Twitter is the best publicity social network from all, specially its hash tag feature really helps you to make things spread like virus. For publicity I followed below approaches:
    1. Publicity on Google+ where I have around 1000+ friends.
    2. Facebook where I have 500+ friends.
    3. Twitter where I just have 20 followers but its hash tag really helped me.
    4. Also published apps on some other app stores as well.
    5. Also added my apps on my blog http://StunningBlogs.blogspot.com

    And of-course good graphics also helps you. Unfortunately I don't fall in this category because I did all graphic designing for all my apps myself. 

    Following are my Apps Links:
    1. https://play.google.com/store/search?q=%22simple%20game%20studios%20pakistan%22&hl=en
    2. https://play.google.com/store/apps/details?id=com.sgs.call.kidnapper
    3. https://play.google.com/store/apps/details?id=com.tap.ball
    4. https://play.google.com/store/apps/details?id=com.sgs.ultimate.converter
    5. https://play.google.com/store/apps/details?id=crazy.balls.crush
    6. https://play.google.com/store/apps/details?id=top.search.engines.supersearch

    Please do Download above apps and provide Google+ like for each app if you find them interesting. Thanks.

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